If you’re not working with your local SWPPP engineers to specify CWS containers on the job site, you’re missing a key opportunity. For years now, CWS containers have been specified on many sites. The potential is that instead of selling the value of your CWS service to a potentially skeptical and usually busy site superintendent, that very same superintendent is probably going to look up your phone number on the CWS website and give you a call. That's sales the easy way!
An indispensable tool that SWPPP engineers and architects love is our “Spec Sheet.” It contains important information such as the size of our containers, details on placement and use in an easy-to-use format. Make sure to get it into the hands of the right people - it’s money in the bank and it’s available for download at the end of this page.
Got regulators, architects and others interested in your CWS services? As part of our ongoing outreach, help us keep CWS solutions in front of their eyes and minds - send us your opt-in email contacts and we'll be sure to keep them in-the-loop.
Other CWS promotional activities
Of course, working with architects and engineers is just one of our (and your) many promotional efforts. Here are some of our other promotional activities:
- Conducted hands-on training with SWPPP engineers
- Exhibited at presented at many trade shows and conferences including Waste Expo, World of Concrete, IECA, ConAg and regional waste and recycling shows.
- Advertised in magazines such as Storm Water, Waste Age and Hauler
- Built a list and sent regular email blasts to thousands of construction, waste hauling and erosion control experts.
- Revamped the CWS website to make portable device friendly and make it easier for builders to find service providers like you.
If you have a marketing question or suggestion, we would love to hear it. Drop us a note and we'll be pleased to share our thoughts or possibly feature your question on the next edition of the CWS Gazette.
Selling against "the pan"
CWS customers have always faced competition. Even if the competition was from markedly inferior products, it’s still important for you to articulate why CWS products offer a superior value to the builder.
While CWS containers dominate the industry, one competitor is the Eco-Pan, a shallow container with capacity of 2.35 or 1.5 yards - either half or a third of the capacity of a standard CWS container. Accordingly, an Eco-Pan provider is going to have a hard time competing on price. But, CWS’ advantages don’t end there.
From the perspective of the contractor, even one of the Eco-Pan features, portability, is suspect - really, all you need is a $35k forklift and an operator to move a container full of caustic liquid around the job site? Does that sound like a good idea to you? What’s more, CWS service providers, like you, have an unequaled reputation for treating and disposing of concrete washout wastewater in accordance with the most stringent regulations. For example, only CWS providers use our CWS Water Treatment System, which is a great assurance to builders that can take comfort in knowing that their caustic wastewater is being treated appropriately - builders don’t need liability coming back to haunt them.
For cases when job site space is extremely limited and there isn’t enough room for a standard sized CWS container, we strongly recommend you keep a couple of our CWS Tile and Stucco bins in stock and ready to go – they’re the same width and height as our standards, but are only 4 feet long. From our perspective, CWS is better on any type of job.
The good news is that consensus forecasts for non-residential construction are favorable at about 8% per year growth over each of the next two years. As the AIA (American Institute of Architects) chart at left indicates, commercial construction is expected to grow at well over twice the rates of industrial construction.
Predicted increases in home building have failed to materialize on the national level in the March 2015 figures released by the Commerce Department. National housing starts continue at an annual rate of approximately one million units. Signaling a potential bright spot, single family home starts were up 4.4% for May. In contrast, multi-unit construction starts decreased by 2.5% in May with a striking decline of multi-unit building permits of 16%.
One of our favorite sources is the NAHB website where you can download forecasts for your region - which can be useful in formulating sales goals for your team.
National Association of Homebuilders (NAHB): http://bit.ly/1d0jQiy
American Institute of Architects (AIA): http://bit.ly/1DZqSR8
Yahoo Homes: http://yhoo.it/1dxSN5j
Concrete washout/waste in the news
- Florida: A big “Yikes” into Hillsborough River in Tampa Bay (Video too): http://bit.ly/1GL6F8E
- Utah: Jordan River concrete mess may result fines: http://bit.ly/1AlWMqu
- California: Oops, they just paved the creek in Alameda: http://bit.ly/1zuqzm2
- Idaho: Some of the first signs of getting serious on construction pollution: http://bit.ly/1bZi48d
- Iowa: Des Moines area city increasing fines for washout violations: http://dmreg.co/1GJQaHi