CWS GETS PRICELESS TV COVERAGE IN SACRAMENTO
"We've been hearing about the I-5 project for weeks now, about how it's going to be unlike any other road project in the US. And, some say it might be the most environmentally friendly project ever undertaken by CalTrans [California's transportation department]," said Karen Massie of Sacramento's News10. "One company in South Sacramento will help make it so by recycling all the waste from all the concrete [poured for the project]."
That company, of course, is CWS -- and, in the rest of her news spot, Massie provided an informative and accessible introduction to CWS. Her report emphasized how well the CWS solution protects the environment, how innovative CWS's patented technology is, and how "what started as one bin in Sacramento is now more than 3,000 bins nationwide."
To read a transcript, click here.
Interested in how we obtained such beneficial coverage? While we're always looking for opportunities to promote CWS, in this case, the high profile of the I-5 project was very helpful. This project will disrupt traffic in Sacramento for months, and so is on the minds of every local commuter. A positive angle on this story was a welcome change from most of the current reporting.
Are you providing washout services for a newsmaking project in your area -- e.g., a project of landmark size, or with a notable environmental focus? If so, you could potentially secure a similar news story for your company. If you'd like a copy of our pitch letter to use in your own efforts, please let us know.
MEET JOHN COMPOGINIS
As mentioned in the last Gazette, John Compoginis recently joined our team as National Sales Manager. Prior to joining CWS, he was Regional Manager at Fibermesh, the leading manufacturer of synthetic fiber reinforcement for concrete.
As John says in his own words: "My career has been focused on the construction industry and in my new role, I will be responsible for driving growth for Concrete Washout Systems. This will hopefully be achieved by working with architects in specification work and with state and local agencies. We look forward to opening new markets and furthering industry acceptance of CWS as the standard for concrete washout. My wife and I currently reside in Sacramento, but will be relocating next month to San Diego county. We have daughters in college in the Bay Area."
If you would like to introduce yourself to John, he'd love to hear from you. Email him at {encode="[email protected]" title="[email protected]"}.
QUESTIONS OF THE MONTH
Q: Liners are a bit of a bother. Do I really need to use them?
A: Yes! There is a bit of a learning curve, but it's well worth it to use liners. They extend the life of your bins by almost 7x! And they make the washout process easier, too -- for example, if a user dumps a large quantity of excess concrete into one of your containers, it can be easily removed by simply removing the liner, avoiding hours of work removing stuck-on concrete by jackhammer.
Liners are also a key weapon in our fight against copycats. They help to differentiate our higher-end, patented technology from knock-offs that claim to do the same thing we do, but can't guarantee the EPA compliance, tidy and straightforward operation, and superior service our operators can offer. Conversely, deploying your bins without all of their intended features helps encourage bottom feeders to fashion a "washout box" from any dumpster they have on hand. This is something we must all work hard to avoid.
For these reasons, proper use of fully outfitted bins, complete with liners, will also be a requirement of CWSPro certification. They're that important.
Q: My competitors are making dishonest, incorrect claims about ramped bins -- claiming they're unsafe. How should I respond?
This is a very good question, one that many licensees probably face. At one time or another, we've all had to deal with unethical -- even sleazy -- competition.
Our recommendation is to take the high road: i.e., simply reiterate to your prospects that the CWS system is not only safe, but also the very best available solution for concrete washout. Spotlight the positive differentiation of our patented system versus copycats and low-tech, unreliable alternatives, without wasting time retaliating against the smears. In the specific case of safety claims, it can also be helpful to point out that CWS is involved with organizations like the ACPA specifically because we're so committed to meeting the safety needs of users of our products.
Your best prospects -- i.e., companies that are most concerned with compliance, and with running their own businesses professionally and profitably -- will appreciate your focus on what's great about our products, instead of what lying jerks some of your competitors are. (In fact, the more professional an organization is, the less patience its management will likely have for pissing contests.) And, while it may hurt temporarily to lose those prospects who do fall for "negative campaigning," they are probably not the kind of healthy, quality-conscious businesses that can really help your company grow more profitable in the long run.
"We've been hearing about the I-5 project for weeks now, about how it's going to be unlike any other road project in the US. And, some say it might be the most environmentally friendly project ever undertaken by CalTrans [California's transportation department]," said Karen Massie of Sacramento's News10. "One company in South Sacramento will help make it so by recycling all the waste from all the concrete [poured for the project]."
That company, of course, is CWS -- and, in the rest of her news spot, Massie provided an informative and accessible introduction to CWS. Her report emphasized how well the CWS solution protects the environment, how innovative CWS's patented technology is, and how "what started as one bin in Sacramento is now more than 3,000 bins nationwide."
To read a transcript, click here.
Interested in how we obtained such beneficial coverage? While we're always looking for opportunities to promote CWS, in this case, the high profile of the I-5 project was very helpful. This project will disrupt traffic in Sacramento for months, and so is on the minds of every local commuter. A positive angle on this story was a welcome change from most of the current reporting.
Are you providing washout services for a newsmaking project in your area -- e.g., a project of landmark size, or with a notable environmental focus? If so, you could potentially secure a similar news story for your company. If you'd like a copy of our pitch letter to use in your own efforts, please let us know.
MEET JOHN COMPOGINIS
As mentioned in the last Gazette, John Compoginis recently joined our team as National Sales Manager. Prior to joining CWS, he was Regional Manager at Fibermesh, the leading manufacturer of synthetic fiber reinforcement for concrete.
As John says in his own words: "My career has been focused on the construction industry and in my new role, I will be responsible for driving growth for Concrete Washout Systems. This will hopefully be achieved by working with architects in specification work and with state and local agencies. We look forward to opening new markets and furthering industry acceptance of CWS as the standard for concrete washout. My wife and I currently reside in Sacramento, but will be relocating next month to San Diego county. We have daughters in college in the Bay Area."
If you would like to introduce yourself to John, he'd love to hear from you. Email him at {encode="[email protected]" title="[email protected]"}.
QUESTIONS OF THE MONTH
Q: Liners are a bit of a bother. Do I really need to use them?
A: Yes! There is a bit of a learning curve, but it's well worth it to use liners. They extend the life of your bins by almost 7x! And they make the washout process easier, too -- for example, if a user dumps a large quantity of excess concrete into one of your containers, it can be easily removed by simply removing the liner, avoiding hours of work removing stuck-on concrete by jackhammer.
Liners are also a key weapon in our fight against copycats. They help to differentiate our higher-end, patented technology from knock-offs that claim to do the same thing we do, but can't guarantee the EPA compliance, tidy and straightforward operation, and superior service our operators can offer. Conversely, deploying your bins without all of their intended features helps encourage bottom feeders to fashion a "washout box" from any dumpster they have on hand. This is something we must all work hard to avoid.
For these reasons, proper use of fully outfitted bins, complete with liners, will also be a requirement of CWSPro certification. They're that important.
Q: My competitors are making dishonest, incorrect claims about ramped bins -- claiming they're unsafe. How should I respond?
This is a very good question, one that many licensees probably face. At one time or another, we've all had to deal with unethical -- even sleazy -- competition.
Our recommendation is to take the high road: i.e., simply reiterate to your prospects that the CWS system is not only safe, but also the very best available solution for concrete washout. Spotlight the positive differentiation of our patented system versus copycats and low-tech, unreliable alternatives, without wasting time retaliating against the smears. In the specific case of safety claims, it can also be helpful to point out that CWS is involved with organizations like the ACPA specifically because we're so committed to meeting the safety needs of users of our products.
Your best prospects -- i.e., companies that are most concerned with compliance, and with running their own businesses professionally and profitably -- will appreciate your focus on what's great about our products, instead of what lying jerks some of your competitors are. (In fact, the more professional an organization is, the less patience its management will likely have for pissing contests.) And, while it may hurt temporarily to lose those prospects who do fall for "negative campaigning," they are probably not the kind of healthy, quality-conscious businesses that can really help your company grow more profitable in the long run.
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