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TV Profile of CWS, Meet John Compoginis, Why You Should Use Liners, and More

4/28/2008

 
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CWS GETS PRICELESS TV COVERAGE IN SACRAMENTO

"We've been hearing about the I-5 project for weeks now, about how it's going to be unlike any other road project in the US. And, some say it might be the most environmentally friendly project ever undertaken by CalTrans [California's transportation department]," said Karen Massie of Sacramento's News10. "One company in South Sacramento will help make it so by recycling all the waste from all the concrete [poured for the project]."

That company, of course, is CWS -- and, in the rest of her news spot, Massie provided an informative and accessible introduction to CWS. Her report emphasized how well the CWS solution protects the environment, how innovative CWS's patented technology is, and how "what started as one bin in Sacramento is now more than 3,000 bins nationwide."

To read a transcript, click here.

Interested in how we obtained such beneficial coverage? While we're always looking for opportunities to promote CWS, in this case, the high profile of the I-5 project was very helpful. This project will disrupt traffic in Sacramento for months, and so is on the minds of every local commuter. A positive angle on this story was a welcome change from most of the current reporting.

Are you providing washout services for a newsmaking project in your area -- e.g., a project of landmark size, or with a notable environmental focus? If so, you could potentially secure a similar news story for your company. If you'd like a copy of our pitch letter to use in your own efforts, please let us know.

MEET JOHN COMPOGINIS

As mentioned in the last Gazette, John Compoginis recently joined our team as National Sales Manager. Prior to joining CWS, he was Regional Manager at Fibermesh, the leading manufacturer of synthetic fiber reinforcement for concrete.

As John says in his own words: "My career has been focused on the construction industry and in my new role, I will be responsible for driving growth for Concrete Washout Systems. This will hopefully be achieved by working with architects in specification work and with state and local agencies. We look forward to opening new markets and furthering industry acceptance of CWS as the standard for concrete washout. My wife and I currently reside in Sacramento, but will be relocating next month to San Diego county. We have daughters in college in the Bay Area."

If you would like to introduce yourself to John, he'd love to hear from you. Email him at {encode="[email protected]" title="[email protected]"}.

QUESTIONS OF THE MONTH

Q: Liners are a bit of a bother. Do I really need to use them?

A: Yes! There is a bit of a learning curve, but it's well worth it to use liners. They extend the life of your bins by almost 7x! And they make the washout process easier, too -- for example, if a user dumps a large quantity of excess concrete into one of your containers, it can be easily removed by simply removing the liner, avoiding hours of work removing stuck-on concrete by jackhammer.

Liners are also a key weapon in our fight against copycats. They help to differentiate our higher-end, patented technology from knock-offs that claim to do the same thing we do, but can't guarantee the EPA compliance, tidy and straightforward operation, and superior service our operators can offer. Conversely, deploying your bins without all of their intended features helps encourage bottom feeders to fashion a "washout box" from any dumpster they have on hand. This is something we must all work hard to avoid.

For these reasons, proper use of fully outfitted bins, complete with liners, will also be a requirement of CWSPro certification. They're that important.

Q: My competitors are making dishonest, incorrect claims about ramped bins -- claiming they're unsafe. How should I respond?

This is a very good question, one that many licensees probably face. At one time or another, we've all had to deal with unethical -- even sleazy -- competition.

Our recommendation is to take the high road: i.e., simply reiterate to your prospects that the CWS system is not only safe, but also the very best available solution for concrete washout. Spotlight the positive differentiation of our patented system versus copycats and low-tech, unreliable alternatives, without wasting time retaliating against the smears. In the specific case of safety claims, it can also be helpful to point out that CWS is involved with organizations like the ACPA specifically because we're so committed to meeting the safety needs of users of our products.

Your best prospects -- i.e., companies that are most concerned with compliance, and with running their own businesses professionally and profitably -- will appreciate your focus on what's great about our products, instead of what lying jerks some of your competitors are. (In fact, the more professional an organization is, the less patience its management will likely have for pissing contests.) And, while it may hurt temporarily to lose those prospects who do fall for "negative campaigning," they are probably not the kind of healthy, quality-conscious businesses that can really help your company grow more profitable in the long run.

CWS On The Move: Trade Shows, CWS 2.0, New Procedures and More

4/11/2008

 
PictureMark Jenkins, Jr, Mark Jenkins, and Roger Haftek - still standing after the five-day ConExpo marathon, with a little help from a ramped bin.
200,000 AND COUNTING: 2008 TRADE SHOWS IN FULL SWING

The tradeshow season is in full swing with three major shows already under our belt. While attendance at our repeat shows was down somewhat from last year’s record highs, because of our participation in the giant, record-breaking ConExpo/CONAGG show, we've already introduced our products to thousands more show attendees than last year. We’re especially pleased to report that there has never been greater enthusiasm for the CWS product or greater confidence that the regulatory environment is rapidly becoming more and more favorable to CWS, our licensees and the environment.

We’ve been pleased to have the participation of Roger and Patricia Haftek of Haftek CWS at ConExpo/ConAg and the World of Concrete. Brian Doonan of Atlantic Concrete Washout was a big help manning the booth at the International Erosion Control Association show in Orlando, Florida where CWS had the flagship ramped container on display.

World of Concrete (January 22-25)
We kicked the year off with a show of force at World of Concrete in January! Attendance was down a smidge from last year's record total, but still impressive at nearly 85,000.

Growing interest in green building and environmental/regulatory issues was reflected by the addition of the "greensite" exhibit area. We'll be looking at participating in that pavilion in 2009. You can learn more about the show from their own press release -- just click here.

International Erosion Control Assoc, Environmental Connection (February 18-22)
Over 2,000 influential attendees from across the country. Sascha Cocron and John Hall manned the booth and were pleased to have some face time with Nikos Singelis of the U.S. EPA.

CWS at ConExpo/ConAgg (March 11–15)
Every three years (and you’ll need the time to recover!) ConExpo comes to Las Vegas. The world’s largest construction industry trade show features nearly every type of construction product available and drew over 140,000 people from around the globe as the industry readies itself for the next building boom. The consensus is that now is a great time to be investing in environmental solutions as these industries are expected to grow at a rate far in excess of the growth in the building industry as a whole.

CWS 2.0: WHAT'S THAT BUZZ?

So ... have you heard some buzz about the new "CWS 2.0," and are you wondering what it means for you? While CWS 2.0 describes how we're doing business with all new licensees, existing licensees can convert to the 2.0 format -- and, in the process, improve their competitive positioning and save significantly on their license fees.

We're going to meet with each existing licensee to explain the concept, but, if you'd like to learn a bit about it in the meantime, we've created an FAQ document that you can read here: 2.0 FAQ.

OPERATIONS UPDATE

Earlier this year, we welcomed Valerie Cornejo (email: {encode="[email protected]" title="[email protected]"}) as our operations manager. She's your go-to person for all things related to billing and ordering of new bins. (Yes, you read that right: bin orders are now placed through Valerie at CWS, rather than directly through a fabricator. This way we can ensure the best volume pricing for all licensees.)

If you haven't already met Valerie, drop her a line to introduce yourself!

QUESTIONS OF THE MONTH

Q: Can we use the term "EPA-recommended" to describe the CWS solution?

A: While our solution fits all the requirements of a best practice for concrete wastewater disposal, EPA does not permit any business to describe their products as specifically recommended by the EPA. It's fully acceptable, though, to point out that the CWS solution meets all EPA guidelines for a best practice solution -- and that it is tidier, easier to implement, more reliable and usually more affordable than other options.


Q: I've been wondering, should I skip using liners in my bins? Liners are a little more difficult to clean.

A: Definitely don't remove the liners -- they protect your investment! The liner material is 7x stronger than steel, and by our calculations they extend the life of your bins by about 3x.

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