CWS Gazette - Summer 2011 Edition Porta Vac: The Concrete Washout Hauler's Brand New Friend!
If you're looking to add to your bottom line, we can help.
Your easiest opportunity for profit in the current business environment is to reduce costs and pocket the savings. Luckily, that is exactly what the Porta Vac is designed to do. Engineered from the start for extra-heavy concrete washout use, the Porta Vac is a self-contained vacuum tank that rides along on your roll-off truck, right in front of a Concrete Washout Systems bin.
Now you can pull up to the job, vacuum, and lift the washout bin with any roll-off truck -- the cable runs underneath the vacuum allowing easy pick-up. WHAT A TIME SAVER! Elk Grove Waste has used it extensively for 2 weeks and have saved approx 16 Hrs vac truck time. When you don't need it, either forklift it off or hook the cable up and lower it off the truck.
The model shown sells for $11,599 and has a capacity of 285 gallons. It can pay for itself in reduced truck time, fuel, tires, wear and tear in as little as 3 months.
Critical Tips for Email Marketing Success
Consumers increasingly prefer to be reached via email. Don't you prefer to deal with vendors on your schedule, with minimal interruption at a time where you can effectively decide what warrants your attention? When you consider that implementing an effective email marketing promotion can also save you big money, email promotion almost certainly deserves more of your attention. While email mail marketing can be relatively inexpensive, don't take it lightly -- a sloppily-constructed, senselessly self-promoting email can do much more damage than good, especially when you consider just how many people may be receiving it. Below we give a few of our best tips for email promotion.
Tips:
1) Our first tip is a reminder. Do not spam (send unsolicited emails to new prospects). Build an Opt-in list where each member explicitly agrees to receive promotional messages from you. Existing customers don't need to "opt-in" as you already have an existing business relationship. It's critical that email "blasts" sent to many members should not be sent via your existing email client (the same way you send day-to-day emails). Use a third-party vendor such as Vertical Response or one of their many competitors or risk having your email effectively shut down.
2) Get your "From" line right. If you are contacting a prospect directly from your email client, such as Outlook, it's especially important to make sure that your account is configured to display your company name properly -- not just your first and last names.
3) Pick a GREAT subject line that garners attention by specifying benefits for your customers. If that isn't challenging enough, keep it to under 50 characters. Think to yourself, "If I received an email with this headline, would I care?" If you wouldn't, they don't either. Did you know that over 50% of recipients decide whether to open an email based solely on the subject line?
4) Create a complementary pre-header. The first line of text, before your headline should entice the reader by telling them what is special about this communication as well as drive home the necessity for timely action. For example, "15% off and free rush pick-up ends Thursday."
5) Maintain momentum with a powerful, graphically appealing headline that says as plainly as possible what you are offering and what you want them to do. By rotating a variety of special offers you can take advantage of the fact that different offers will appeal to different customers at different times.
U.S. EPA Construction General Permit Update
We would like to thank all of those that submitted comments on the EPA's Construction General Permit draft. The current permit (2008) will expire on February 15, 2012. We are hopeful that our collective voices will be heard and that several important improvements will be made. We recommend letting your customers know that some changes to the permit are in the works. The following link is the EPA website for the Construction General Permit. We'll keep you posted.
EPA General Construction Permit
Quotes:
"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."
-Winston Churchill
"Opportunity is missed by most people because it is dressed in overalls and looks like work."
-Thomas A. Edison
If you're looking to add to your bottom line, we can help.
Your easiest opportunity for profit in the current business environment is to reduce costs and pocket the savings. Luckily, that is exactly what the Porta Vac is designed to do. Engineered from the start for extra-heavy concrete washout use, the Porta Vac is a self-contained vacuum tank that rides along on your roll-off truck, right in front of a Concrete Washout Systems bin.
Now you can pull up to the job, vacuum, and lift the washout bin with any roll-off truck -- the cable runs underneath the vacuum allowing easy pick-up. WHAT A TIME SAVER! Elk Grove Waste has used it extensively for 2 weeks and have saved approx 16 Hrs vac truck time. When you don't need it, either forklift it off or hook the cable up and lower it off the truck.
The model shown sells for $11,599 and has a capacity of 285 gallons. It can pay for itself in reduced truck time, fuel, tires, wear and tear in as little as 3 months.
Critical Tips for Email Marketing Success
Consumers increasingly prefer to be reached via email. Don't you prefer to deal with vendors on your schedule, with minimal interruption at a time where you can effectively decide what warrants your attention? When you consider that implementing an effective email marketing promotion can also save you big money, email promotion almost certainly deserves more of your attention. While email mail marketing can be relatively inexpensive, don't take it lightly -- a sloppily-constructed, senselessly self-promoting email can do much more damage than good, especially when you consider just how many people may be receiving it. Below we give a few of our best tips for email promotion.
Tips:
1) Our first tip is a reminder. Do not spam (send unsolicited emails to new prospects). Build an Opt-in list where each member explicitly agrees to receive promotional messages from you. Existing customers don't need to "opt-in" as you already have an existing business relationship. It's critical that email "blasts" sent to many members should not be sent via your existing email client (the same way you send day-to-day emails). Use a third-party vendor such as Vertical Response or one of their many competitors or risk having your email effectively shut down.
2) Get your "From" line right. If you are contacting a prospect directly from your email client, such as Outlook, it's especially important to make sure that your account is configured to display your company name properly -- not just your first and last names.
3) Pick a GREAT subject line that garners attention by specifying benefits for your customers. If that isn't challenging enough, keep it to under 50 characters. Think to yourself, "If I received an email with this headline, would I care?" If you wouldn't, they don't either. Did you know that over 50% of recipients decide whether to open an email based solely on the subject line?
4) Create a complementary pre-header. The first line of text, before your headline should entice the reader by telling them what is special about this communication as well as drive home the necessity for timely action. For example, "15% off and free rush pick-up ends Thursday."
5) Maintain momentum with a powerful, graphically appealing headline that says as plainly as possible what you are offering and what you want them to do. By rotating a variety of special offers you can take advantage of the fact that different offers will appeal to different customers at different times.
U.S. EPA Construction General Permit Update
We would like to thank all of those that submitted comments on the EPA's Construction General Permit draft. The current permit (2008) will expire on February 15, 2012. We are hopeful that our collective voices will be heard and that several important improvements will be made. We recommend letting your customers know that some changes to the permit are in the works. The following link is the EPA website for the Construction General Permit. We'll keep you posted.
EPA General Construction Permit
Quotes:
"A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty."
-Winston Churchill
"Opportunity is missed by most people because it is dressed in overalls and looks like work."
-Thomas A. Edison
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